Whether you want a new logo, brand development or a campaign focused on your brand, hpmgroup can create and communicate this effectively. The importance of your brand cannot be overstated; it allows your company to communicate a consistent message through imagery via your website, literature, promotional materials and so on. It gives you an identity as well as the values and vision of the organisation.
Client
Tarantella
Brief
Re-brand an existing range of organic products and implement a new product launch.
Execution
A new concept was devised for the packaging and point of sale to convey the premium nature of the product. The look and feel of the packaging was reflected in the trade press campaign and the point of sale.
Outcome
Year on year increase in sales of the Tarantella brand.