Strategy and planning are essential at the heart of every marketing campaign. Without a strategy, there is no direction to the campaign. hpmgroup provide both the strategy advice and campaign management, to ensure both sit hand in hand.
Client
Middlesbrough Football Club
Brief
To create and implement a strategy for the execution of the Season Card Campaign 2010-11 for supporters.
Execution
The project required a message to existing season card holders and a different message to lapsed customers. hpmgroup produced a personalised brochure, using our new digital press, to raise awareness of the campaign to existing supporters, along with various other printed literature to support the campaign. A digital e-brochure was also created to raise awareness of the campaign via the mfc.co.uk website. An e-marketing campaign was used to target lapsed customers, again personalised within the email to increase awareness of the campaign.
Outcome
The campaign was launched in earnest with praise received from fans delighted with the personalisation element of the brochure.