We’d like to think that we’ve got creative flair when it comes to writing, but only you can tell us that. We won’t simply write an article for articles sake, we want it to be exciting and creative, and above all read by your captive audience!
From an outsider looking in we can take all of the bits that you need and turn it into a press release that will capture your target audiences. We don’t talk jargon because we understand that will reduce your hit rate, we basically say what needs to be said.
- Our PR services include:
- Consultancy
- Media relations
- Copywriting / proofreading
- Online PR
At hpmgroup we will ensure that you communicate effectively on a regular basis. PR should be frequent, raising awareness of your brand. We will do all we can to help you generate positive PR articles.
Client
County Durham Drugs and Alcohol Action Team
Brief
County Durham Drug and Alcohol Action Team commissioned a body of work from photographer Adrian Clarke, to chronicle a series of case studies and images of people in the North East who have been associated with, or involved in the drugs culture. The results of the work impressed the DAAT to the extent that they then part funded the production of a book.
Execution
The purpose of the book was to tell the hard and difficult stories of several individuals. Because of the strength of the imagery and the need to create an impact, Adrian Clarke needed a design which emphasised the graphic nature of the stories.
Outcome
The book has received critical accliam, not least of which from Baroness Helena Kennedy. As a reult of the PR activity, The Guardian ran a feature in their ‘Weekend’ magazine, and there have been numerous articles in national and local press.