>CREATIVE PORTFOLIO

>IT'S THE ESSENCE OF WHO YOU ARE

Your four cornerstones of a great brand are "a big idea, vision, values and personality". It's these that help you to understand and shape your business. It gives a company or an organisation it's direction and a common goal. Finally it's how you communicate that to the rest of the world. It can make you a success or it can hold a company back - It is the foundation for greatness.

>DURHAM UNIVERSITY

BRIEF
hpm were asked to create a sub brand for the University which represented what Durham University and the City itself has to offer.

EXECUTION
hpm created a brand identity for a new campaign. Project involved various creative meetings as well as brand strategy and careful campaign planning. Working alongside the communications team within the University, hpm were instrumental in creating a campaign which identified the importance of the University to the City of Durham. The campaign itself needed to appeal to various audiences including businesses, local community as well as staff and students.

OUTCOME
The "So Much More" campaign is still going strong within the University and is used by staff around the different departments as a marketing tool in order to sell the different events and attractions Durham has to offer.