>IT'S THE ESSENCE OF EVERYTHING YOU ARE
Your four cornerstones of a great brand are "a big idea, vision, values and personality". It's these that help you to understand and shape your business. It gives a company or an organisation its direction and a common goal. Finally it's how you communicate that to the rest of the word. It can make you a success or it can hold a company back - It is the foundation for greatness.
To design and create a sub-brand for the University environmental initiatives.
The branding exercise required a lot of planning and strategic thinking with different departments within the University. Durham has set brand guidelines which must be adhered to at all times therefore making the concept of developing a sub-brand a difficult task. Through careful project management and detailed briefs, our creative team were able to create a brand identity that not only delighted the end user but also fell within the brand guidelines.
The Greenspace scheme has now been rolled out across the University and has been a huge success in terms of encouraging staff and students to embrace their environmental initiatives. There are eight icons in total within the initiative: Biodiversity, Energy, Fairtrade, Travel, Procurement, Renewable, Waste and Water.