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Understanding your market is one thing. understanding how best to reach your audience in the most cost effective way the maximum results can be a bit more tricky. With audiences now accessing information in an exotic array of options, it's never been more essential to be able to have a marketing strategy that gets the most from your budget and to the heart of your audience.
>MIDDLESBROUGH FOOTBALL CLUB
To create and implement a strategy for the execution of the Season Card Campaign 2010-11 for supporters.
The project required a message to existing season card holders and a different message to lapsed customers. hpmgroup produced a personalised brochure, using our new digital press. To raise awareness of the campaign to existing supporters, along with various others printed literature to support the campaign. A digital e-brochure was also created to raise awareness of the campaign via the mfc.co.uk website. An e-marketing campaign was used to target lapsed customers, again personalised within the email to increase awareness of the campaign.
The campaign was launched in earnest with praise received from fans delighted with the personalisation element of the brochure.